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BodyCare Health Club - Lincolns Award for Businesses with 11–20 employees, 2011

Changing bodies, changing lives

Amy Horne and Amber Cekerevac from BodyCare Health Club.Thinking outside the square has paid off for BodyCare Health Club after it took out the Lincolns Award for Businesses with 11–20 employees in the 2011 ACCI Business Awards.

BodyCare Health Club owner Amber Cekerevac said it was satisfying to win the award given they had moved into a different category since last vying for a chamber award. "We are now playing a 'bigger game', having gone up in employee numbers. We have grown, so the risks we have taken have proved successful – it ticks a lot of boxes to achieve our goals," she said.

BodyCare Health Club offers a wide variety of fitness options including personal training, Les Mills group fitness classes, cardio theatre, bootcamp, specialised over 50s classes, a crèche and more. "The way I see it, you have to keep changing because if you don't, your business will not survive. Especially being in the fitness industry, our customers visit most days, so they need to see us doing things differently," Amber said.

Some of those changes have included renovations to make the club more modern and the launch of new programs and classes. Amber had also embraced social media and SMS marketing as a means to gain increased exposure in the market place. "There's a theory that says for everyone there is home, work and a third place – we want BodyCare to be that third place where they spend their time," she said.

In another exciting initiative, BodyCare has just launched CrossFit 6330 making them the first gym to open a crossfit-affiliated training facility in Western Australia. "CrossFit 6330 is like a club within a club that offers a high intensity group work-out. We aim to stay on the edge of fitness trends and as most people are time-poor, several of our classes are now 30 minutes long – proving you can still get a great workout in less time," she said.

BodyCare's niche was in group fitness classes with more than 55 per cent of all client visits relating to the program offered. "Entering the ACCI awards makes you look at what you do or don't do," Amber said. "You realise you can do more, and the process forces you to look at key performance indicators and compare them against industry benchmarks."

"Writing up your award also helps you to form a vision of where you want to go and provides the motivation to achieve it. More importantly, winning an award gives your staff a sense of pride and the satisfaction that what they do is appreciated."

Return to 2011 Award Winners